Armenia participated as an honorary guest at the International Book and Press Fair, which celebrated its 25th anniversary from Friday April 29 to Tuesday May 3, 2011 in Geneva.
AVC was presented at this Salon du Livre which featured publishers from the whole of Europe and attracted around 300 exhibitors and almost 125,000 visitors.
Armenian Ambassador to Switzerland Charles Aznavour, the Mayor of Geneva, Sandrine Salerno and Armenian Deputy Minister of Culture Arev Samuelyan attended the opening ceremony.
Dr. Yervant Zorian, Founder andPresident of AVC presented about the College to the visitors on April 30. Ovsanna Tshorokhyan, Online Instructor at AVC was showing samples of the online courses offered by the College and answering questions of the interested public.
The AVC stand had many distinguished guests: Edward Nalbandian (Minister of Foreign Affairs), Hranush Hakobyan (Minister of Diaspora), Hasmik Poghosyan (Minister of Culture), AGBU President- Berj Setrakian and AGBU Europe Chairman- Alexis Govciyan.
Armenia as the guest of honor this year had an opportunity to introduce its culture and intellectual life to a wide audience and also celebrate the 500th anniversary of the Armenian printing house.
The Armenian stand at the Expo comprised of a display of Armenian history, culture and art, and an illuminated ceiling which became the key feature of the exhibition on this stand: thirty-six suspended exhibits, each representing one of the letters of the Armenian alphabet. Set at various different heights they both dominated and lit up the area.
While combining tradition with some major innovations, the Geneva International Book and Press fair is the largest cultural and educational meeting place organized each year in Switzerland since 1987. International publishers met at Geneva's Palexpo Exhibition Center to reflect the city's cosmopolitan and multilingual culture.
Recalling her journey to Armenia Christine remembers her sufferings because of the language barrier. “The volunteers with even a little speaking and comprehension skills in Armenian had a great advantage coming to Armenia as they were able to get involved, to make friends and did not feel like foreigners,” she said. “If I am back to Armenia, I will be so glad to see the difference, when I feel I at least speak and understand, and so I can also get involved in the society.”